Quattrocento glasses are of the highest quality — crafted on the same production lines as the euro 400 frames that you see in boutiques. Yet, we sell our eyewear at a fraction of the price. How do we do it?
Well, first it's important to understand how glasses are made today:
How we do it
Most high-end fashion brands do not design or produce their own eyewear. They sell those rights to massive companies that do it all for them. These large companies; design, manufacture and sell branded glasses for astronomical prices directly to optical shops and then pay fees to the fashion brands for using their name and logo. Then, optical shops mark up frames and lenses an additional 2-3 times before selling them to you.
This system doesn't make any sense to us and it hurts you.